![]() ![]() Did my brand reputation change over the past year?.How to Refresh Your Personal Brand Questions to help you determine whether you need a brand refresh: With your brand refresh, your resume, LinkedIn profile and all your other personal marketing communications will probably have to be adjusted. Whether you’re focusing on a move within your current company or looking elsewhere, remember this: the employers you’re targeting, and how you will be able to help them, will impact your new brand messaging and content. There’s no time like the present to get cracking on preparing yourself, just in case. Unfortunately, a pink slip can come along at any time, and there you are, in a job search, terribly unprepared. You need to always be at-the-ready, knowing your brand and unique value to the kinds of employers you want to work for. Optimally, it’s best to record your career progression and achievements as they happen, while the compelling details are still fresh in your mind and easy to flesh out.īut, if you’re like most people, you never get around to it. Have you been keeping track of what you did for your employer(s) over the past year (or years) that most benefitted them? When was the last time you took stock of the career accomplishments that have impacted your brand reputation? Have you revisited your personal brand lately? That’s an awful lot of last minute pressure. ![]() You may know what it’s like to tackle a task as important as that with a time-crunch hanging over you. You may suddenly need to impress someone, like a recruiter or hiring decision maker, who asks for up-to-date information about you.Īnd there you’ll be, scrambling at the last minute to pull together your resume, LinkedIn profile and other materials. Or maybe you’re already in the thick of it.īut even if job search is not on the horizon, you never know when your job may be pulled out from under you.Īnd you never know when a new job opportunity (internally or externally) may come your way. You may be planning to dive into a job search in earnest in the new year. If the value you offer has changed or grown significantly, you probably need to refresh your brand. Why you need to refresh your personal brand while you’re working on those New Year’s resolutions you’re determined to keep this time around.įor career health and fulfillment it’s wise to revisit your personal brand each year, whether or not an executive job search is looming in front of you. It’s the perfect time to take stock of your personal brand. It may be time to refresh your personal brand.įor many of us, this is a time to reflect back, while planning forward. ![]()
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